Penetrating the market through online platforms in neighboring countries

E-commerce, a business that has grown exponentially since 2019 during the coronavirus pandemic. Online distribution has become an overnight trend due to the population that has a higher demand for goods and increasing use of the Internet. This gives access to online commerce and delivery of goods more as well. There are many emerging platforms, especially in CLMV countries, where investors can expand and increase their distribution channels, depend on demand and how much the product responds to the behavior of consumers in that country.

Today, we will introduce you to popular online platforms that are interesting in 3 countries, along with channels for Thai entrepreneurs to penetrate the online market through E-Commerce in order to make decisions in doing business online trading and exporting Thai products to the world market.


Emerging economies with the goal of GDP growth rate to increase to 5.6% in 2022, so it is a good opportunity for e-commerce transactions, which is considered a new business model that is popular with consumers, students, young people, working age and the general public who use smartphones with access to the Internet accounted for approximately 15% of the total population

Lao Digital Marketing Platform

State-owned local websites by the Lao PDR government began to recognize the importance of online trading that can expand trade value to create a business network of SMEs between buyers and sellers both domestically and internationally through the e-Commerce system by products that are popular for trading in agricultural products.


This platform sells general products both domestically and internationally; perfume products, electronic devices, food supplements, apparel decorations. It focuses on selling fresh food, processed food and organic products. Currently, there are Thai products for sale on the website such as BETAGRO processed food products. The main customers are mostly foreigners living in Vientiane Capital which later has a delivery service by the website's own delivery truck.

Channel for Thai entrepreneurs to penetrate the online market through E-Commerce in Laos

Since Lao people like to play Social Media, and most shops use this channel to promote products both live and product reviews. Because it is the most popular channel. There are also international platforms such as Shopee, Lazada. However, online shopping is still not very popular, so Facebook is the most suitable for online trading. Most of the products of the Facebook shop are sarong products, fashionable clothes, bag, shoes and cosmetics which come from many countries such as Thailand, China, Korea and Japan.


The target group of 67% of Myanmar people aged 15-64 is considered an age that has the opportunity to shop online because they can use the Internet to access e-Commerce platforms. Currently, more than 39% of the Myanmar population have access to internet use. Most of those people live in big cities such as Yangon, Mandalay and Nay Pyi Taw.

Myanmar digital marketing platform

This is the website under Alibaba Group, Myanmar's largest platform. There are currently 30,000 sellers, 500 brands and over 2 million products. There are 3 hundred thousand visitors a day and 5 million customers have a comprehensive payment system. This channel has weekly campaigns for customers. Most of the products are retailing of electrical appliances, cosmetics, clothing and watches

From 3KO Ventures, whose Executive Directors have experience in online trading. The website therefore meets the needs of local people very well. It also provides opportunities for entrepreneurs in Myanmar to sell their products for free. Each month, there are at least 50,000 visitors to the website and more than 1,000 Myanmar merchants.

Myanmar online shopping platform with free home delivery service with a safe and reliable cash on delivery system with fast online payment service. If an entrepreneur has an online store to offer quality products, products can be sold at 365myanmar because of its outstanding delivery speed.

The #1 online technology retailer in Myanmar, selling the latest IT products and electronics. It also offers secure and convenient payments with KBZPay, WavePay, CBPay, OnePay, AYAPay, M-PiteSan and fast delivery. There is also a free delivery service. If living within the area of ​​Yangon and a bus station in Myanmar.

A channel for Thai entrepreneurs to penetrate the online market through E-Commerce in Myanmar

Entrepreneurs should study the market and consumer behavior in order to be able to export products that meet the needs of the Myanmar market and consumers effectively. Set prices that are reasonable and in line with the purchasing power of Myanmar people to make Thai products known and widely accepted in Myanmar among the products that are popular to buy online are fashion items (clothes, shoes, hats, bags), cosmetics, car tickets, plane tickets, books, drinks and food, etc. Because many Chinese products in Myanmar market have affected Thai products to be at a disadvantage in price competition especially online marketing


With Vietnam's rapidly growing economy, it is estimated that its GDP will reach 7.4% in 2022. 99.5% of Vietnamese people use mobile internet. This makes Vietnam the most prominent country in the CLMV, the digital economy is projected to grow 31% and reach $57 billion by 2025, indicating that Vietnam's vast digital segment will have potential digital ad spending. Up $934 million this year.

Vietnam digital marketing platform

Coc Coc

A browser developed in Vietnam, although Cốc Cốc supports both Vietnamese and English. Instead, it chose to focus entirely on the local market. Currently, it has more than 25 million active users/month and 9 million active users from six leading cities in Vietnam. It is expected to gain a larger share in the market this year. If you are looking for a distribution channel with high purchasing power, Cốc Cốc is the perfect platform for Vietnam's digital marketing in 2022.


Vietnamese application with over 62 million active users / month, Vietnamese rely heavily on this mobile application to communicate and see Zalo as one of the best options. The target audience is between the ages of 18-34 who understand technology and are open-minded to trends. The functions can be done in a variety of ways, whether it is daily chat, work talk, there are also games, news and entertainment. including services such as paying for electricity, scheduling appointments in the app E-commerce activities from ordering to payment and delivery will be allowed on Zalo.


Tiktok is social media which is constantly growing in usage. The platform then launched TikTok for Business to enhance its marketing strategy. In addition, 97.6% of Vietnamese internet users aged 16-64 regularly consume online Videos. The advertising tip is using TikTok In-Feed Ads to show video ads in Feed For You that can be modified by users

Another way is a video ad that transforms into an in-feed format to grab the viewer's attention and click to learn more on the landing page and using hashtags for business where users can not only view video ads. but also participate in campaigns by recording videos and posting them with hashtags.

Channel for Thai entrepreneurs to penetrate the online market through E-Commerce in Vietnam

Although the economic and digital environment in Vietnam is favorable for business expansion. But there are still many market challenges, such as unfamiliarity with Vietnam's advertising policies, unknown Vietnamese advertising trends and language barriers. So, Thai SMEs entrepreneurs can choose to use dealers with expertise or through popular E-Commerce websites in Vietnam such as Lazada, Shopee, TIKI, LOTTE, Sendo. VN or using social media channels such as Facebook and Instagram, etc.

For customers interested in doing business in CLMV or Great Mekong Subregion (GMS) countries such as Cambodia, Laos, Myanmar and Vietnam, Siam Commercial Bank has foreign branches ready to take care and provide services


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