Mr. Thienachariya has been appointed to the position of Senior Executive Vice President, Chief Marketing Officer of Siam Commercial Bank in 2017. Previously, he served as Acting Chief Marketing Officer and Chairman of the Executive Committee of Digital Ventures, a subsidiary of the Bank, in 2016. 


Prior to joining the Bank, he had served as a director of Singha Estate PCL and SF Corporation PCL during 2013-2016. He held a position of chief executive officer of the broadcast business of GMM Grammy PCL from 2012-2013. In addition, he was chief commercial officer of Total Access Communication (DTAC) during 2010-2011. 


Mr. Thienachariya holds a Bachelor of Arts degree in economics (Second Honors) from Chulalongkorn University and an M.B.A. degree from Washington State University, U.S.