Japanese tourism business

Recently, we hear the word "innovation" often referring to technology. But from the author's own research“Revisiting The Notion of Innovation and Its Impact on Thailand’s Economic Policy: A Case Study of Japanese Manga” Innovation can only have a broader meaning than technological innovation. Because innovation means the invention of new things that can create value in the business or in the economy.

The following 5 articles will be discussed. "Japanese Cultural Innovation" selected all 5 issues, which create both business value. And valuable in the society and culture by today I will talk about "Business tourism in Japan"


No one would deny that Japan is one of the most popular countries for tourists around the world. Including Thai tourists. Especially in the latter period, Japan allows Thais to be able to travel with a 15-day visa-free, causing many Thai people to travel to Japan every year.

The making of the tourism business is one of Japan's cultural innovations. It is therefore interesting to study as an example of the tourism business of Thailand. The first method that Japan uses to develop its own tourism business is "Creating an identity" of the attraction. In addition to having a habit of keeping their own traditions both tangible and intangible. The Japanese also know how to develop the identity of their attractions to be unique and different from other tourist spots. Is that each tourist attraction is unique Supporting stories and publicity have been created as a memorable image for foreign tourists. For example, if it is Hokkaido, tourists will know immediately that Winter snow in summer there is a lavender field. If it is Okinawa prefecture, you must visit in summer because the sea is beautiful. Kyoto Prefecture, you must visit many old Japanese temples and beautiful ancient sites. In which the creation of this identity Each attraction will try to be unique. In order not to create a me-too marketing condition, who is there? What do I need? But Japan will try to make each tourist destination different. Until it is worth going to all places Because they are not unique Do not compete with customers.

Another technique Is to use the mascot It will be noted that Japan is a country of the manga. (As already written about Japanese cartoons and animation) Therefore many mascots are used and designed to be the mascot of each tourist attraction as an ambassador for tourism and as a souvenir product in various forms as well.

There is also a matter of effective communication, which is every major train station that is a tourist destination. There will be a tourist assistance center with both train maps and advisory services on travel planning Effectively. The staff at these help centers speak several languages which helps the tourists not feel lost in Japan. In addition, some tourist attractions are classified as a "course" as well as how you like to walk. For example, Course A will have a lot of flowers to view, while Course B will pass the old buildings a bit, while Course C will have a sweet atmosphere for a date. That is, in many of the same tourist spots, walking courses are divided in this way according to the Japanese travel books. Make it easy to understand, easy to walk around, rarely lost. So, tourists can travel with peace of mind. And Japan also rarely has gangs deceiving foreign tourists as well. Due to strict laws Cannot make a living by deceiving tourists.

Technology is another thing that Japan uses to help develop tourism businesses. Some popular tourist attractions Including the airport, QR Translator is also used to serve tourists. Even if I can't read Japanese Just scan the data will be translated in your own language. Read and understand without worry. You can scan the way of worshiping sacred things according to tourist sites, scan the history of that place, or scan the map of that attraction, etc. in many formats. While not all places have this QR system, it will certainly become more widespread in the future.

These are the cultural innovations that Japan has adopted in the development of its own tourism business. To become a famous tourist destination that tourists from all over the world want to visit.

Article by: Wirayut Pojsathienkul Human Resource Development Specialist in International Business Organization Lecturers, Alumni Association of Japan under the Royal Patronage, interpreters and lecturers of many institutions