Small and medium businesses (SME)
Manee FREE SOLUTION
Professional and comprehensive business management solution.
How to Write a Catchy Online Content
As we know that online business or online marketing is now a must for both SMEs and large businesses. Competition in the online world is high, and tons of content is in the eyes of consumers every day. How can we create catchy content to attract consumers as there is an abundance of choices in this era? Here, we have great tips for writing great content to hook target groups and grow sales.
Winning Zone
Good content must be in Winning Zone which is the core where our products meet consumer needs. We have to tell things that customers want to know and that we can possibly do them. This means our story is relevant to customer interest. Often, we produce some content unrelated to the target group and irrelevant to customer needs, or advertising doesn’t hit your target. Great content should start with finding customer needs and using our products or services as a solution to solve the right problems.
Clear Objectives
When customers don’t quite understand content with unclear objectives, we won’t be able to measure anything. Suppose you could make a wish for this content, what would it be? Before creating content, ask yourself what do you want to gain from that content; Likes, Shares, Leads, or Sales?
Change from Products Features to Solution to Solve Customer Problems
Good Content Should Start with Why
All content must respond to the 3 following questions.
Above all, content should consist of 3 functions and must end in one content. Good
content doesn’t have to belong but the story must be fully complete. Things to be
concerned about are; What is a solution for buying a piece of cosmetic? What is the
difference between our brand and others? What is the promotion for buying this product
now?
Be reminded that content doesn’t tell customers what you’re selling, it’d rather tell them how to solve their problems and who will get help. Content is a ‘Problem solution’. Our products or services are Solutions or key in solving problems. Our duty is to provide a Solution by introducing a concept Why buy? Why you? Why now?
The Composition of Content
Punch Headline to Draw Attention
A must-do for writing either online or offline content is a stunning Headline or Title, to catch your reader’s eyes. Here are ways to name your title.
Once we finished learning basic principles, the next step is to take action and then the results will lead to measurements and evaluations whether our strategies work well. After that, we will improve our lesson learned to create a content that hits each target group. Learn, Take action, Evaluate, Improve, and success will be within your reach!