Siam Commercial Bank (SCB) reinforces the Digital Bank with a Human Touch strategy, advancing its position in the wealth management market—one of the bank's key priorities. The goal is to become the number one digital bank in wealth management, guided by the concept of SCB WEALTH’s new proposition "Your Success. Our Success." SCB WEALTH offers comprehensive, customer-centric wealth management solutions while enhancing the customer experience through seamless digital technology and AI. By innovating products, integrating services, and optimizing work processes, SCB WEALTH strives to be a trusted partner who understands and supports every need throughout each stage of life. Three key strategies include: 1) Customer Centricity: SCB WEALTH is committed to deeply understanding and prioritizing customer needs at every stage of life. By focusing on the best interests of customers, SCB WEALTH aims to deliver tailored products and solutions that meet diverse financial goals. 2) Hyper-Personalization: SCB WEALTH offers bespoke wealth management solutions designed to address the unique needs of each individual customer This approach combines the expertise of wealth management professionals with advanced digital tools to provide seamless and personalized service. 3) Go Global: SCB WEALTH is expanding its reach by providing global investment opportunities through partnerships with world-class partners. This strategy allows customers to access a wide range of investment options and grow their wealth on a global scale. With these strategies, SCB WEALTH aims to become the number one wealth management bank in Thailand by the end of 2026, in terms of assets under advisory: (AUA), customer satisfaction by net promoter score (NPS) and sustainable portfolio growth)

          SCB Chief Executive Officer Mr. Kris Chantanotoke stated, "The global and Thai wealth management markets are growing at an average of 6% annually. By 2028, we expect Thai assets to exceed $1 trillion. SCB sees opportunities from the growth of the market. As a leading financial institution in Thailand, we can expand our wealth management business and offer comprehensive and integrated financial planning to our customers. Importantly, the wealth management business is one of our core growth-driving strategies.”

          Following the Digital Bank with a Human Touch strategy, SCB continues to perform robustly. Particularly, the wealth management business performance in 2024 continued to meet the targets set in all aspects, reflecting customers’ trust in terms of assets under advisement, which increased by 10%. Wealth lending along with management, investment (AUA), and protection solutions on offer through the bank channels remained number one. Meanwhile, SCB WEALTH continues to build confidence and outstanding returns for customers with the number one sales in structured products for 4 consecutive years, along with 10 global awards. In addition, SCB WEALTH continues to enhance the wealth management experience by introducing digital technology and AI through SCB WEALTH LINE OA, AI Advisory Chatbot service, WEALTH4U, and MY ALERT channels.

         Thanks to the customer-centric approach in developing financial and investment products and solutions, SCB WEALTH has conducted in-depth customer insights and found that what customers are looking for from a bank in wealth management is sincerity, attention, expertise in wealth management, and sustainable wealth creation. With a full range of financial and investment products and solutions, this year SCB WEALTH has set a goal for our wealth management business under new proposition of “Your Success. Our Success.” We offer holistic and customer-centric wealth management solutions, combining the potential of companies under the SCBX Group, such as SCB Asset Management Co., Ltd. (SCBAM), InnovestX Securities Co., Ltd. (InnovestX), SCB-Julius Baer Securities Co., Ltd. (SCB Julius Baer) and over 30 world-class partners, with advisory capability to offer comprehensive wealth management solutions to meet the needs of over 500,000 SCB WEALTH customers in three main segments: SCB PRIME, SCB FIRST, and SCB PRIVATE BANKING, in terms of both life goals and investment goals. Three key strategies that are the heart of success in wealth management business are as follows:

Customer Centricity: Think from customer point of view for their own unique success. 

         Focus deeply on the goals and needs of customers at each stage of their lives and prioritize their best interests by offering the right products and solutions in every dimension with planning services from professional wealth management and development consultants, Solutions on offer are based on the three new concepts as follows:

• Customers feel unfair, as they have to pay fees even though the market is negative. Therefore, a new investment concept of “No Gain No Pay” is introduced. No fee is charged if the investment value does not reach the target. After launching in 2024, it has been well-received by customers, achieving the target within 1 month and 13 days from the original target of 8 months. 
• Customers are concerned about market volatility. The concept of capital protected fund is introduced as a low-risk investment that reduces capital losses with higher returns than financial options in general. Sales from 2024 to date are about to 100 billion baht.
• Customers do not know how to plan comprehensive wealth management. An innovative holistic advisory solution concept is introduced. Personal wealth management solutions are designed to meet diverse needs, such as financial growth, management, protection, and wealth succession, to create successful results that truly meet the customers’ needs.

Hyper-Personalization: Tailored to meet your unique needs.

          Elevate your wealth management experience with a blend of expert insights and cutting-edge digital technology and AI. We offer personalized, seamless service designed to address every aspect of your financial journey, ensuring it’s well aligned with your individual goals.

Go Global: Wherever opportunities arise, we help you seize them globally.

         Unlock global investment opportunities and grow your wealth with tailored financial and investment solutions and expert consulting from SCB WEALTH. Partnering with world-class institutions like SCB Julius Baer, and most recently BlackRock, a global investment leader, we offer exclusive investment solutions for SCB WEALTH. Our innovative mixed fund concept blends traditional and alternative assets, designed to enhance your investment experience.

         “These strategies align with SCB’s ambitious goal of becoming Thailand’s number one wealth management bank by 2026. We aim to earn the trust of our customers in managing their investments, with double-digit growth in assets under advisory. Our Customer-Centric approach will double the growth in investment assets, while the number of active digital investors has grown by over 30%. Foreign currency investment assets are projected to rise by over 180 billion baht. Throughout, we are committed to deliver exceptional customer satisfaction and achieving sustainable, superior returns that consistently outperform the market.” Mr. Chantanotoke concluded.

Warning:

Past performance is not indicative of future results. Investments carry risks. Investors should fully understand the product's nature, return conditions, and risks. It is recommended to seek further advice from financial professionals before making any investment decisions.