The day the world changed consumers change to move the organization to survive and prosper all the time. This is a great challenge in which the “leader” plays a very important role both in terms of vision and action. At the seminar "Mission X" The Boot Camp pf Advanced Corporate Transformation 4th edition, Mr. Thana Thienchariya A marketer with experience in management in leading organizations such as dtac, Grammy, SCB, etc., has shared his opinions and views on Leadership, both a Leader himself and a Leader that he has met or worked with.

Role of a Leader in the VUCA World

“In the past, being a Leader was like a reward, but it was actually a very serious responsibility” was Khun Thana's first comment. And from being a corporate executive in the industry that is ranked as the top 4 most corrupted (media, telecommunications, retail, banking), Khun Thana is of the opinion that Leader plays an important role in the survival of the organization. Especially in the current VUCA world situation where everything is complicated. hard to decide. Being a leader, these days is more difficult than in the past. And the definition of Leader has changed from someone who gives commands to someone who can convince and inspire people to follow. “In the past, Leader passed on his experience to his subordinates to follow, but in the fast changing VUCA* world. The same experience doesn't work, so Leader can't do the same thing anymore. And the higher the standard of business technology, Leader will continue to do the same thing. Business will not survive. And with the world becoming more complex, the leadership problem keeps changing as well,” said Mr. Thana.

*VUCA : Volatility - Uncertainty - Complexity - Ambiguity

Moreover, Businesses used to grow linearly with social media. and world-class players enter Make customer expectations change by leaps and bounds. (Exponential) Decreased endurance. more choices Gap between business growth with the expectation of the customer is Disruption is the pain point of the customer. Leader has a duty to find a solution to close the gap. business will survive by having to compete with startups that are especially focused on solving Pain. In addition to corporate leaders who will think about answering pain point solutions, they also must think about business returns. including collecting ideas from the team as well. Therefore, the leader that is needed in this era is someone who can create a safe environment. sacrifice for the benefit of others Admired and trusted, Leader is more about caring for the people who are with you.

Sigwe Breke's 7 Rules of Leadership

In Khun Thana's opinion, working with Khun Siegwe Brekke Leader must start from changing himself. Therefore, people's attitudes in the organization can change. because when you change There is an opportunity for others to change accordingly. but don't expect to treat other people's changes as a by-product

The 7 rules of leadership that Mr. Thana learned from Siegwe Bregge are:

1) Leader must be Chief Storyteller :

2) Strategies = simple focus and actionable

3) What get measured, get done

4) Stay honest

5) Leaders walk the talk

6) Remember to celebrate

7) Everyone is important

More importantly, besides that in the past, the question was only What, How, what to do, how to do it, but to gain employees' hearts is to answer the Why "Why did you do it?"

What qualities should a leader have?

Khun Thana also discusses the secrets of success of world-class leaders such as Nelson Mendela, who learned leadership from his father who gave clan clan meetings in a circle. show that everyone is equal and at the meeting that requires opinions Let the leader speak for the last time. because everyone will listen Make meetings a safe space Employees at all levels have commented. lead to good ideas and the consensus at the meeting.

Microsoft CEO Satya Nadella, who has successfully transformed an organization, has adopted a simple, communicative “Mobile First, Cloud First” policy, including Growth Mindset, and giving Microsoft employees a Growth Mindset that is more important than Skill. In today's world, you must learn all the time.

In addition, another responsibility of being a Leader is taking responsibility for the faults of subordinates. This will build confidence in the team that if something happens, the Leader is ready to protect them.

In the end, Khun. Thana summed up his leadership with the Japanese idea that Leader's secret is like the secret of the Shinkansen. that is not a machine, the head of the train is a bogie, But the Shinkansen has 1 engine per 1 bogey when it starts all at the same time. The way to drive the organization to prosper is not the Leader to lead alone, but Leader can inspire everyone to be a machine. start the machine and drive the organization together.

Source: Seminar "Mission X" The Boot Camp Pf Advanced Corporate Transformation Class 4: CEO Talk by Khun Thana Thienchariya Advisor to Chief Executive Officer Siam Commercial Bank Public Company Limited Chairman Purple Ventures Company Limited July 19, 2022