SCB Mae Manee collaborates with 'Karn Talad Karn Talerd' to launch 'Mae Manee Upskill' initiative, empowering modern online sellers with year-long seminar series.



           The SCB EIC has found that the e-commerce market continues to experience steady growth, driven by shifting consumer preferences toward online purchasing. This trend has prompted businesses to transition from traditional brick-and-mortar setups to omni-channel platforms. In the face of intense market competition, businesses must evolve and adopt new marketing strategies to effectively target their audiences. Recognizing this importance, Siam Commercial Bank is dedicated to supporting small business operators (SSMEs) by collaborating with partners across diverse industries to facilitate the expansion and adaptation of their businesses in the digital era.  In a recent development, the Bank has partnered with the "Karn Talad Karn Talerd" marketing platform to introduce the "Mae Manee Upskill" initiative, spearheaded by the Mae Manee Application a valuable resource for real-world store management. This initiative conducts seminars throughout the year, offering invaluable insights to entrepreneurs and store owners seeking to enhance their online business skills. Renowned experts will share practical experiences and proven techniques aimed at driving substantial sales growth. Topics covered will include strategies for establishing lucrative TikTok Shops, leveraging affiliate marketing, optimizing product photography to boost sales, and harnessing AI for modern business operations.




           The Bank anticipates that this initiative will empower entrepreneurs to leverage the acquired knowledge, fostering growth and refinement across all facets of their online business operations. Participating in the project launch were SCB executives Mr. Thanawatn Kittisuwan, First Executive Vice President and Head of Digital Juristic & Payment Unit and Ms. Piyamas Siriwat, Senior Vice President of Business Banking Non-Lending Products at Siam Commercial Bank. Also in attendance was Mr. Sarun Bangkusonjit, Chief Executive Officer of Uppercuz Creative Co., Ltd. .


           Entrepreneurs and online sellers keen on enriching their business acumen through the "Mae Manee Upskill" project are invited to register for the seminars at no cost. The inaugural seminar, focusing on "Techniques for Creating a Profitable TikTok Shop," will be led by Mr. Sarun “Amp” Bangkusonjit of Karn Talad Karn Talerd on March 26, 2024, at Mahisorn Hall, Siam Commercial Bank Head Office. For further details and registration, visit the Karn Talad Karn Talerd Facebook page, where updates on upcoming seminars providing valuable insights throughout the year will also be available.


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