Covid has created a crisis for many people and business because it makes the economy stagnate, especially real estate business that is affected a lot because people have less purchasing power. The real estate market has clearly slowed down. Call it a big price adjustment. But from the point of view of a buyer who still has money, this is a very good way to invest in real estate because many projects don't sell well must lower the price. While the quality of the condo remains the same, but the price is low like buying a sale price. But this must be chosen because there are many condominiums, different locations, different brands. In the end, if you choose well, you will get an extraordinarily high return than normal economic conditions.

Branded Residence
At present, there is a new trend of condominiums in Thailand. which is a residential model that combines real estate brands with leading hotel brands to make a difference Experience and benefits to project buyers that are more than living, which is called Branded Residence

What is Branded Residence?

Branded Residence is a condominium that collaborates with well-known brands to make it stand out and differentiate and benefit project buyers more than living. For example, condos join hands with furniture brands, fashion brands, hotel brands, etc. For example, if collaborating with hotel brands is caused by collaborations of project developers or developers with leading hotel brands (Hotel Brands), these International Hotels will manage buildings. Including common property according to the standards of that brand, which can be assured of quality according to international standards Affects the quality of service such as Room Service, Concierge Service, Doorman, Valet Parking, including maintenance, etc. The condo will receive a hotel service standard, which is one of the trends to watch in the real estate industry. This gives residents an experience that goes beyond living in a conventional project. And it adds value (Value Added) to the housing project that meets the lifestyle needs of today's generation.

Branded Residence is divided into two types

1. Hotel Branded Residence: Residence may be located at the same hotel or may be separate. which can legally release a room for rent daily

2. Non-Hotel Branded Residence: Collaborate with brands but not hotel chains, for example, with leading clothing brands such as Residence by Armani Casa. Or some projects go hand in hand with luxury car brands such as Aston Martin Residence. By these condos, they will hire professional condominium managers to take care of them called Hospitality Management, which will make hotels like this one have hotel-like services as well. which is very popular in foreign countries, but Thailand has not yet

What is the difference between an investment in a Branded Residence and a condo in general? How is it better?

1.Branded Residence, if joining hands with Hotel Chain, will allow residents to receive services from leading hotels. It's like being in a hotel, but it's our condo. This will make life a lot more comfortable because it has been serviced by all hotels such as Doorman, Bellboy, Room service, Restaurant, Spa, Full hotel service.

2. Privileges from that hotel chain: for example, when traveling and staying in the same hotel chain, there may be promotions, special discounts.

3. Better value added or capital gain: For example, when compared to condominiums with normal services with a condominium that offers a hotel-like service, taking care of a hotel, over time, which building will look better? Of course, a condo managed by a hotel is better, amenities are better. As time went on, the condition got better. When it is resold, it's usually got better price.

4. Make assets in the Branded Residence project add value in the future (Capital Gain). Because the building is well maintained. From the study and research in real estate world-class found that condominium managed by Hotel Brand will have a higher value than buildings managed by a normal juristic person system. And there is a trading price that increases all the time as opposed to a normal condominium. That usually has significantly less added value.

5. Has a higher rental yield or rental yield than general condos: It's also getting pretty solid returns. because the project is managed by a professional team under a leading hotel brand that is reliable. Customers will receive good investment services. There is a tenant recruitment service. Make customers get good rent It's not difficult to find customers. And comfortable, not responsible for fussy matters such as maintenance work in the room, paying for water - electricity. and collecting money from tenants.

Why Branded Residence?

When the economy is sluggish, the real estate market will also stagnate. But there are usually two segments that are almost unaffected: Luxury and Super Luxury. These two markets are also popular among high purchasing power; thus, Branded Residence has received a lot of attention. Because the people who bought it received a good return. as well as promoting the image of the buyer. At present, Branded Residences in Thailand are priced quite high. The price is about 3 hundred thousand baht per square meter ever. And according to TERRABKK. The hottest location in Bangkok is on Sukhumvit Road between Phrom Phong to Thonglor. Which people come to see condos in this area number one. Shows the investment in this area because there is a clear advantage. Branded Residence projects in the area are therefore very attractive to invest. Although Branded Residence is still considered new in Thailand. But believe that it will be more popular in the future. and suitable for long term investment

Those interested in investing in condominiums This period is considered the golden minute. because you can get good things at a cheaper price than SCB and support loans to buy new condominiums with attractive conditions You can learn more at https://www.scb.co.th/th/personal-banking/loans/home-loans.html

References

https://www.youtube.com/watch?v=jblPZf4IVLQ&t=495s

https://www.ddproperty.com/