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SCB joins with Villa Market to develop Retail 4.0 platform to expand cashless society network



           To develop unlimited products and services for commercial clients under its “Going Upside Down” strategy, Siam Commercial Bank has teamed up with Villa Market JP Co., Ltd. to launch two digital platforms for Villa clients: A VPlus Wallet Application and a website.


            This new business model jointly developed by both organizations has the common aim of reshaping retail businesses, particularly the supermarket segment, to cater to the lifestyles of all consumer groups and boost efforts toward achieving a cashless society.





            SCB Head of Corporate Banking Function Mr. Wasin Saiyawan said the current business strategy adopted by the bank is to help develop and support client businesses whenever there is an opportunity to enhance their competitiveness. From now on the bank will not just focus on loan support or financial transaction services.


            SCB is very pleased to be entrusted by Villa Market JP’s with helping develop its VPlus Wallet Application and website ( to cater to changing consumer behavior from cash payment to electronic payment, in line with the government’s policy of boosting Thailand’s transition to a cashless society. The platforms will provide Villa Market clients with added convenience in purchasing products, accumulating points, and exercising benefits under marketing promotions flexibly and effortlessly. Simultaneously, Villa Market will benefit from enhanced sales, reduced cash management costs, and increased channels for quick and efficient communications with clients.


            Villa Market JP’s Chief Executive Officer Mr. Pisit Poosanakhom said the cooperative effort forged between Villa Market JP and SCB is a new dimension in modernizing the supermarket business group's service channels to cater to the needs of consumers in the Thailand 4.0 era. Villa Market clients will truly benefit since the system is easily applicable, precise, and secure. VPlus Wallet is the first Thai supermarket app enabling clients to top up money and accumulate loyalty points for the redemption of benefits. The allows clients to buy goods from Villa Market’s outlets around the clock and choose to receive the goods through delivery or at Villa supermarkets. Clients will also enjoy convenience in paying for products via credit cards, debit cards, or deduction from SCB accounts through the SCB Payment Gateway service on the website.





           “Currently, Villa Market has 250,000 VPlus Card members. They are gradually entering into our membership system on the digital platform. We target tapping over 100,000 new card members, adding 20,000 top-up clients through VPlus Wallet, and increasing the number of those  shopping via the Villa website ( by 50,000. It will grow Villa Market’s e-commerce and outlet sales 2018 by 10% year on year,” he said.