Siam Commercial Bank recently garnered a “Silver Play Button” award for reaching 100,000 YouTube subscribers through its online “SCB Thailand” channel. YouTube is a popular online video platform with users worldwide. In Thailand at least 40 million of the nation's population of more than 65 million prefer using the platform. The “Silver Play Button” award is conveyed by YouTube to partner channels achieving 100,000 subscribers, and SCB is Thailand’s first financial institution to surpass that number. Winning the award reflects SCB Thailand's abilities in creating financial and lifestyle content, and its outstanding competence in managing social media through YouTube. Seen receiving the award on behalf of the bank is SCB Senior Vice President, Social Media & Digital Content Division, Mrs. Junphen Juntana.