Bangkok –18 September 2017 – “Siam Commercial Bank” (SCB), guided by its commitment to become The Most Admired Bank, seeks to respond impressively to not just customers’ needs but also their lifestyle. Late this year, it thus adds an interesting dimension to the credit-card market with the launch of “SCB My Travel – A Real Travel Companion” under the budget of well over Bt100million. This ultimate credit card for travelers promises convenience and great value for money for every trip its holders make. A vast range of associated tempting benefits await keen travelers, regardless of their travel style. With SCB My Travel, cardholders can opt for good-value choices, luxury flights, comfortable hotel stays, and much more. SCB is confident that SCB My Travel, which is designed as the real travel companion, will answer well to the lifestyle of all travel lovers. SCB now expects SCB My Travel to attract more than 150,000 applications within three years.
Ms. Pakachat Taychaburapanone, SCB Executive Vice President and Head of First Division and Prime Division, says, “As a leading credit-card issuer in Thailand, SCB plans to actively tap further into the market during the last quarter of 2017, which is the high season for credit-card spending. Not only that we implement the Customer Experience Strategy, but we also focus more on expanding the base of specific targets. SCB Economic Intelligence Center, which studies consumer behaviors, has found that people’ lifestyle-related spending has increased with travel being their No. 1 spending field. As online platforms become increasingly popular, people are keenly looking for ways to get convenient trips. So in our latest move, we launch the “SCB My Travel – A Real Travel Companion”. Issued as a MasterCard, it promises to make every trip comfortable, comprehensive and with a greater value for money. A remarkable range of superior benefits associated with this card, after all, can fulfill every lifestyle. Sparkling trips, big savings on mileage tickets, and comfortable hotel stays are available for SCB My Travel cardholders. Positioning itself as A Real Travel Companion, SCB My Travel is perfect for every travel lover”.
“SCB My Travel – A Real Travel Companion' is developed out of SCB intention to serve impressive services to travel-loving customers.Cardholders therefore will enjoy world-class experiences and a vast range of benefits. Apart from offering value for money, SCB My Travel also prepares exceptional experiences in all aspects for the so special customers of SCB,” Ms. Pakachat continues.
“SCB My Travel – A Real Travel Companion” is outstanding in that it offers the best benefits for travel lovers. Its cardholders will enjoy double reward points for every Bt20 spending in a sales slip. Reward points can be redeemed for airlines’ mileage at a tempting rate: Bt17 spending per one ROP mile or Bt15 spending per one Air Asia BIG Point. Redemption can also be made for various other rewards including special deals about air tickets, package tours, hotel rooms, car rentals, pocket WiFi, and travel insurance. In events of luggage loss or theft, cardholder will also get the compensation of up to USD100. On top of this, personal-assistant services are made available for cardholders around the clock so that you can enjoy peace of mind in every trip. SCB My Travel, moreover, offers special deals at more than 200 leading restaurants and shops across the world.
Special Offer! If you apply for “SCB My Travel – A Real Travel Companion”, register yourself for this special offer and meets its spending conditions for three consecutive months, you will get one free air ticket. If you love traveling with a group of friends or family members, you can enjoy “Cheap Flights, Free Stay for Your Whole Group” promotion by inviting your beloved to subscribe for this promotion and register together as a group of four. Then, your group will get an e-Voucher from Agoda for a free hotel stay. For people who have never had an SCB credit card before, their annual fee for SCB My Travel card will be waived in the first year.
Ms. Pakachat says, “SCB My Travel targets working people aged between 30 and 50 years, each with the monthly income of at least Bt50,000 and the love for travels. In response to our target groups’ interest in making domestic or overseas trips and all kinds of journeys with great value for money, we are preparing many special benefits to create new experiences for SCB My Travel cardholders. With our card, their every trip will be memorable, impressive, and perfect for their budget”.
SCB is now set to spend more than Bt100million on the integrated marketing campaign for SCB My Travel. It includes a TVC, outdoor ads, cinema ads, marketing communications at points of purchase, and various digital media such as Facebook, YouTube, and advertorials in many tourism-themed websites. All of them are on top of the grand official launch of “SCB My Travel – A Real Travel Companion”, which will run from September 22 to 24, 2017 at Siam Paragon. Entertainment figures and tourism bloggers will join the event, as SCB joins forces with business partners particularly leading entrepreneurs in tourism industry in answering to digital-age consumers’ lifestyles for their best experiences.
“We expect SCB My Travel to attract more than 65,000 applications in its first year and 150,000 applications in the first three years. At present, there have been more than two million SCB credit cards in the market. We plan to increase the number by 400,000 before the end of this year or up by 100 per cent from the previous year. Our growth can be expected as we have conducted marketing activities on a regular basis, with all the interesting campaigns and promotions that drive up our cardholders’ spending,” Ms. Pakachat says.
If you are frequent travelers or interested in “SCB My Travel – A Real Travel Companion”, read more about this special card at www.scb.co.th/creditcard/mytravel