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SCB dominates as Most Powerful Brand in banking three times in a row

 

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              Siam Commercial Bank was recently honored with a Most Powerful Brands of Thailand 2016 award in the Banking category for the third consecutive time by the Department of Marketing, Faculty of Commerce and Accountancy, Chulalongkorn University. The prestigious award was the result of a brand power survey conducted among 12,000 respondents nationwide and covering four key criteria: brand awareness, brand preference, product usage, and brand image.  SCB was represented at the award ceremony by Mr. Sutirapan Sakkawatra (left), Head of Marketing, where he received the award from Professor Dr. Bundhit Eua-arporn (right), President of Chulalongkorn University.